State of the Industry update!!!

Promotional Products are among the most used and efficient advertising mediums in the marketplace.

State of the Industry Snapshot

(5/24/2007)

As part of our ongoing series leading up to the full release of the Counselor State of the Industry issue in mid-July, this week we focus on the industry’s revenue growth for 2006. Overall sales in the advertising specialty market grew at a rate of 4.5% last year to a record total of $18.6 billion. Spending on advertising specialties was almost twice as large as Internet display advertising, nearly five times greater than outdoor advertising and more than cable TV advertising for the same period. And, growth in the promotional products market outpaced the 3.4% growth rate for the United States GDP.